MUSIC LANGUAGE

 PREP Explain how music videos use media language to promote their artists. Refer to the pair of music videos you have studied from the list below in your answer.

Our music videos are Wheatus Teenage Dirtbag Avril Lavigne Sk8ter Boi

HOW TO ANSWER: Media language points to consider:

the prioritising of the star / the group; the privileging of the star / the groups in the frame

authenticating the star's performance / the band's performance to show their skills

the use of close ups; lip syncing to camera; eye contact with the audience

In the music videos we have been studying media language has been used to promote the artists. In the Sk8ter Boi music video by avril lavigne, the use of close up shots are used so she can make eye contact with the camera and to also show her style to the watchers, showing what type of an artists she is. The high angle and low angle shots show off the storyline of the video and help to advertise the plot and who she is to the audience. they also do this to show the whole group and who is incharge and really truely the star. The lip syncing to the camera shows the prirotising of avril lavigne and helps advertise her music to the audience also shown by eye contact.

In the music video Teenage dirtbag by wheatus diffrent array of camera shots close up and lip syncing to the camera to advertise wheatus to the world. the use of panning shot show the whole band to the audinence. Close up shots are used here to get wheatus point across thay although he is older and liked know doesnt mean he was liked when he was in highschool so if he can sucseed so can others. the use of shifting the shot shows how the band and highschool children link to eachother at the prom. Eye contact is used by wheatus to grab the audience attenition and show who he really is.

MUSIC MAGAZINES: MEDIA LANGUAGE

Look carefully at the front covers of MOJO and RNR magazines.

QUESTION: How far do MOJO and RNR use different media language to create different connotations? (CONNOTATION meaning: an idea or quality that a word makes you think about in addition to its meaning.)

Answer on your blog. This is a high-value question and should take all lesson to answer. You can use the class blog search engine for more examples of how to analyse music magazines.

In your answer you should have 2 paragraphs:

analyse the media language in MOJO and RNR magazine. 'Media language' includes the placement of the main image, the type of photography, lighting, colours, fonts, how busy or restrained the cover is, the layout (such as alignment to the margins), how serious or playful

make judgements and draw conclusions about how far the media language is used differently in both extracts to create different connotations. Are there similarities in both covers? What sorts of audiences are they targeting? You could think about MOJO's rock aesthetic of living loud and dangerously compared to RNR's folk, rock, blues vibe.

The two magazine covers are very diffrent in colours, lay out, words and style of singers. RNR uses very neutral browns and is quite plain only sticking to one main colour. its layout is very together and calm. the facial expression on christy mores face is very welcoming and kind, as if he wants to be your freind. the qoutes are very calm and almost quiet seen here "these days its yoga camomile tea and three our fathers". The cover mount is very simple and peaceful. the magazine cover as a whole is straight forward and too the point, its not overally busy and tells you what you need and want to know and nothing more.

whereas Mojos cover mount of the foo fighters is very Bright with lots of diffrent colours like blues, reds and greens. Its layout is very busy and very loud with lots to focus on, The expression on dave grohl is very aggressive and harsh, it is not welcoming at all. the qoutes seem very rough as if hes been through alot for example "we've been to funerals, we've been to jail..." on the magazean this qoute is in capitals to show more meaning of the qoute. it also ends in elipses to show that they have through more than that. The cover mount is vey colourfull and intising with alot giong on. as a whole the magazine cover is very busy bright and loud highlighting the foo fighters style of music.

the covers side by side are very diffrent in colour, layout, qoutes and style. they contrast with each other as RNRS magazine cover is very calm with neutral colours and Mojos is bright, loud, busy and vibrant. the facial expressions of each artist are very different one is very calm and welcoming and the other is very angry and mean. both magazines are very diffrent and show the music style of each aritst through out the whole cover from colour to qoutes.

MOJO: REPRESENTATION

 

MOJO: REPRESENTATION

TASK:  Copy this MOJO 2019 cover into a new blog post entitled  MOJO: REPRESENTATION. Then write 4 points, one each about about the following.

How the producers have chosen to construct a version of reality that represents events, social groups and ideas to fit their purposes:

• MOJO wishes to attract a target audience that shares its reverence for ‘classic rock’ so constructs a version of reality that represents musicians as authentic heroes, striving for excellence

The messages and values conveyed and issues addressed:

• MOJO’s front cover associates musicians with quest, danger and struggle, celebrating the values associated with rock music of ‘living fast and dying young’
  

How and why (e.g. to enable quick interpretation) stereotypes have been used, including anti-stereotyping / counter-stereotyping:

• MOJO’s selection of a cover photograph of a white male may be to fit the stereotype of rock musicians – this will enable instant recognition by audiences
  

• MOJO’s anti-stereotypical positive representation of older people as popular musicians. This may reflect the anti-ageism of an older audience

Which social groups are under-represented or misrepresented:

• MOJO’s front cover represents predominantly white male musicians in photographs, under- representing female musicians and musicians of colour

POPCORN HOMEWORK

what is cross cutting and when can it be used?

 cross cutting is the  video editing technique of switching back and fourth between two scenes, it is often giving the impression that the action which is happening in different locations is unfolding at the same moment of the scene it was being cut from. it can be used when more than one plot exsists in the show, or when the show is setting the characters up for what is about to come.

LEGO MOVIE POSTER CAMPAIGN

 PREP You all have a handout with the individual character posters and the ensemble poster.
Analyse how gender has been represented in The Lego Movie poster campaign. 
Use the written handout to help you answer this exam question (10 marks).

In the lego movie poster campaign gender represented through the facial expressions and props. there are lot of male characters compared to female characters and the  two diffrent genders are represented in two diffrent ways.

in the poster emmet is represented as a very uncordinated and clumsey guy, he is not illistrated as the typical male hero and is very unlike the stereo type. he is not very masiciline, although he does try to be. Emmet is not presented as a everyday lead male and would usualy not be shown as a normal male lead in other films. we can see by the poster that emmmet is an unlikely hero as his facial expression tells us he is scared as he has wide eyes telling us he is shocked and not ready to fight. his open mouth tells us he could be screaming which is usualy not the stereotypical reaction of a hero. we can tell he is just a normal person as he has construction clothes on and is not potrayed has heroic.

lord buisness is represented as evil and angry, he is a character who is usualy associated with danger and evil. Gender in his case is represented as very mean and this make him have a very agressive masculinity. we can tell he is a villain due to his red helmet and sharp rim shaped like teeth. this gives the audience the idea he is dangerous. his facial expression tells us that he is angry and very ready to fight due to his snarled teeth and monobrow which could illistate granting or anger.

vitruvius fits the stereotype of being a  wise old man, who holds wisdom, this is illistrated through his beard and long white hair which tells us he has been around for along time, and must have picked up wisdom along the way. we can tell he is wise and very smart through his glowing eyes, which are very mystical as if you could stare into them forever.

wyldstyle another main character doesnt fit the ususal female stereotype as usualy female may be seen as the dansle in distress yet by her facial expression we can tell she is more ready for battle than emmet. she is a heroine and very brave but with a girly side which we can see through her makeup and pink and blue stripes in her hair, this tells us she is rebellious and wants to stand out. her smile tells us she isnt nervous but is ready for battle. this contrasts with the normal female  lead and is one of the only females with a reoccuring role as she is in multiple scenes.

the ensemble poster shows a huge contrast between all the characters, this gives us a stronger idea as to how the genders are represnted. we can see that emmet looks as if he is runnig away from the fight than towards it and wyldstyle is willing to fight and is very brave. we can see lord buisness standinf over everybody to show power and show his wickedness. vetruvius is looking very noble and he has a staff which also gives as an idea as to how powerful he is and how he is represented. 

in conclusion i think gender is represented as very masciline in the males excluding emmet as it tells us not everybody is your stereo typical musclely male but he can still be represented as a hero in other ways. gender in females tells us that you dont have to be male to be a strong and brave hero.

LEGO REGULATION

 Task 3: Go to the BBFC site and research age ratings. Why was The Lego Movie (2014) given a U rating? You need to click on the Ratings info

  

Go to the PEGI site and research what age ratings are about. Why is The Lego Movie video game classification 7+?

the lego movie was awarded a U as it uses very mild bad language such as the words "butt" and "darn". during the fight scenes No one is seen to get hurt and the fact that all the fighting involves animated toy figures means that the fantasy nature of the violence is very clear. throughout the lego movie some heads are blown off but this can be seen as funny to children instead of scary.

LEGO INDUSTRY

franchise: a collection of media products all based on one original work.

synergy: when the combined effect of when diffrent areas of the media  industry work together to promote the same product.

conglomerate:  a company that owns numerous companies involved in mass media enterprises.

tent pole productions: A major motion picture which is expensive to produce.

ensemble cast:principal actors and performers who are typically assigned roughly equal amounts of screen time.

 vertical interigation: when a Media Company owns different businesses in the same chain of production and distribution so TT fusion owned by warner brothers, makes the video game .