MUSIC LANGUAGE

 PREP Explain how music videos use media language to promote their artists. Refer to the pair of music videos you have studied from the list below in your answer.

Our music videos are Wheatus Teenage Dirtbag Avril Lavigne Sk8ter Boi

HOW TO ANSWER: Media language points to consider:

the prioritising of the star / the group; the privileging of the star / the groups in the frame

authenticating the star's performance / the band's performance to show their skills

the use of close ups; lip syncing to camera; eye contact with the audience

In the music videos we have been studying media language has been used to promote the artists. In the Sk8ter Boi music video by avril lavigne, the use of close up shots are used so she can make eye contact with the camera and to also show her style to the watchers, showing what type of an artists she is. The high angle and low angle shots show off the storyline of the video and help to advertise the plot and who she is to the audience. they also do this to show the whole group and who is incharge and really truely the star. The lip syncing to the camera shows the prirotising of avril lavigne and helps advertise her music to the audience also shown by eye contact.

In the music video Teenage dirtbag by wheatus diffrent array of camera shots close up and lip syncing to the camera to advertise wheatus to the world. the use of panning shot show the whole band to the audinence. Close up shots are used here to get wheatus point across thay although he is older and liked know doesnt mean he was liked when he was in highschool so if he can sucseed so can others. the use of shifting the shot shows how the band and highschool children link to eachother at the prom. Eye contact is used by wheatus to grab the audience attenition and show who he really is.

MUSIC MAGAZINES: MEDIA LANGUAGE

Look carefully at the front covers of MOJO and RNR magazines.

QUESTION: How far do MOJO and RNR use different media language to create different connotations? (CONNOTATION meaning: an idea or quality that a word makes you think about in addition to its meaning.)

Answer on your blog. This is a high-value question and should take all lesson to answer. You can use the class blog search engine for more examples of how to analyse music magazines.

In your answer you should have 2 paragraphs:

analyse the media language in MOJO and RNR magazine. 'Media language' includes the placement of the main image, the type of photography, lighting, colours, fonts, how busy or restrained the cover is, the layout (such as alignment to the margins), how serious or playful

make judgements and draw conclusions about how far the media language is used differently in both extracts to create different connotations. Are there similarities in both covers? What sorts of audiences are they targeting? You could think about MOJO's rock aesthetic of living loud and dangerously compared to RNR's folk, rock, blues vibe.

The two magazine covers are very diffrent in colours, lay out, words and style of singers. RNR uses very neutral browns and is quite plain only sticking to one main colour. its layout is very together and calm. the facial expression on christy mores face is very welcoming and kind, as if he wants to be your freind. the qoutes are very calm and almost quiet seen here "these days its yoga camomile tea and three our fathers". The cover mount is very simple and peaceful. the magazine cover as a whole is straight forward and too the point, its not overally busy and tells you what you need and want to know and nothing more.

whereas Mojos cover mount of the foo fighters is very Bright with lots of diffrent colours like blues, reds and greens. Its layout is very busy and very loud with lots to focus on, The expression on dave grohl is very aggressive and harsh, it is not welcoming at all. the qoutes seem very rough as if hes been through alot for example "we've been to funerals, we've been to jail..." on the magazean this qoute is in capitals to show more meaning of the qoute. it also ends in elipses to show that they have through more than that. The cover mount is vey colourfull and intising with alot giong on. as a whole the magazine cover is very busy bright and loud highlighting the foo fighters style of music.

the covers side by side are very diffrent in colour, layout, qoutes and style. they contrast with each other as RNRS magazine cover is very calm with neutral colours and Mojos is bright, loud, busy and vibrant. the facial expressions of each artist are very different one is very calm and welcoming and the other is very angry and mean. both magazines are very diffrent and show the music style of each aritst through out the whole cover from colour to qoutes.